In my research, I keep finding examples of companies using AI to make existing work faster or more efficient. I have not found a blueprint that answers the bigger question I care about: what changes when AI is part of the company's design from the beginning?

For now, I distinguish between AI-enabled and AI-native. An AI-enabled company improves parts of an existing business with AI. An AI-native company treats generative AI as a basic building material across the whole company: its product and customer experience, workflows, operating model, roles, context, handoffs, permissions, economics, and human accountability. It is not only an AI feature added to the business; it changes how the business is designed and run.

This is a working definition, not an industry standard. The absence of a blueprint is one of the reasons to start this journey—and to make the definition itself something I will need to test and revise.