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Ten essential books for designing unforgettable experiences



In recent years, many companies have realized that providing the best possible experience to their customers has a positive impact on various business metrics. Therefore, all professionals must understand experience design principles to contribute different perspectives when creating or evolving products and services.


My great friend Luis Fernando Ma, who has extensive experience in this field, recommends the following books to help you master experience design and delight your customers.


1. "The Design of Everyday Things" by Don Norman

This book will teach you the principles of experience design and how to use them to your advantage. Available in three formats: e-book, printed book, and audiobook.


2. “Don’t make me think” by Steve Krug

With this book, you will learn to identify usability problems and create more accessible interfaces. Available in two formats: e-book, and printed book.


3. "100 Thing Every Designer Needs to Know About People" by Susan Weinschenk

This book will teach you about psychology and human behavior, so you can apply them in your design decisions. Available in two formats: e-book, and printed book.


4. "Emotional Design" by Don Norman

With this book, you will learn how to integrate your users' emotions into your products and services to establish a stronger connection with them. Available in two formats: e-book, and printed book.


5. "Wired for Story" by Lisa Cron

This book will teach you how to use narrative to maintain your users' attention and interest over time. Available in three formats: e-book, printed book, and audiobook.



6. "Exposing the Magic of Design" by Jon Kolko

With this book, you will learn the tools that facilitate the process of synthesis and identification of insights. Available in two formats: e-book, and printed book.


7. "Rocket Surgery Made Easy" by Steve Krug

This book will teach you how to conduct user tests and quickly identify experience problems. Available in two formats: e-book, and printed book.


8. "Measuring the User Experience" by Tom Tulles & Bill Albert


With this book, you will learn how to quantify the impact of the user experience and justify your design decisions based on data. Available in two formats: e-book, and printed book.


9. "Lean UX" by Jeff Gothelf & Josh Seiden

This book will teach you how to integrate design into frequent cycles of work and more efficient learning. Available in two formats: e-book, and printed book.



10. "Hacking Human Nature for Good" by Dan Ariely

With this book, you will learn tools to transform human behavior through experience design. Available in format e-book.

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